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• About DEMA
  • What is DEMA?
    • Easy Read Summary for DEMA
    • Destination Marketing
  • Why create a DEMA?
  • Destination Promotion Strategy
  • Business Plan
    • Aims
    • Objectives
  • DEMA Activity
  • Working with us
  • DEMA successes
  • People behind DEMA
  • Edinburgh Research
• Using the Brand
  • Work with Edinburgh Brand
  • Case studies of Brand in use
  • Brand adopters
  • Testimonials about the Brand
  • Brand elements
    • Brand colour palette
    • Edinburgh's logo
    • Photography of Edinburgh City
    • Edinburgh Brand's typography
    • Edinburgh's tone of voice
    • Brand values
  • Why 'Inspiring Capital'?
    • Brand essence
    • Brand pyramid
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    • Brand visual identity
  • Edinburgh Brand Guidelines
  • Members' Area
    • DEMA Group
      • Project Library
      • Delivery Group Papers
      • Project Initation Documents
      • Stage 1 - Destination Strategy
        • DEMA Project Member's Library
        • Delivery Group Membership
          • Project Library Upload Page
      • Stage 2 - Org. Structure
    • Economic Development
      • Economic Development Uploader
      • Feedback on an Issue
  • History of the Brand
  • Brand benefits
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• News
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    • Edinburgh Brand news - 2008
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    • Edinburgh Brand news - 2006
    • Edinburgh Brand news - 2005
    • Edinburgh Brand news - 2004
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